Thursday, November 1, 2007

Keyword Research and Developement: Phase 1 "Brainstorming"

Keyword research is the cornerstone of SEO, without good keyword research, your chances of a well optimized website are pretty slim. Keyword research is no longer just for a long list of terms in your keyword tag, but from an optimization standpoint, it will dictate the wording of most of your websites content.

Understanding keyword research and development begins with understanding how your clientele use the search engines. First of all you should brainstorm with a pencil and paper and come up with 5-10 "major" keywords that best describe your website, these should be one or two word phrases, like "web design" or "SEO". These 5-10 keywords will be the backbone of your keyword development strategy.

Core Terms

Now, using the 5-10 "major" keywords you should expand them to 2-4 word phrases, try to get about 10-20 of these. These "core terms" will not cover all of the searches people use to get to your sit, but they will cover about 60% of them. Try to keep some sort of organization with the core terms under the major keywords, when doing keyword research organization is very important. I use diagrams to show the relationship between keywords to make sure they overlap and cover every topic on the site I am optimizing.

Singulars and Plurals

Search engines can't discern between singular and plural versions of a word (yet?), so you need to account for all the people who search for "concert ticket" and those who search for "concert tickets". Keep in mind some singulars and plurals are not as important as others, like "shoe" and "shoes".

Stemming and Misspellings

Stemming and misspellings are a major pain, but let's face it, most of us either don't look when we type, or are bad spellers. I put these two into the same category because they are the "real world" problems you will encounter when optimizing your keyword selection and usage.

Stemming involves words with a suffix, like "web design" and "web designer". Stemming can include all the "-ing, -ed, -er" versions of your keywords. When you write your optimized content for your web site, try to use as many versions of your keywords as possible to cover all the potential searches.

A couple of tips to discovering misspellings are to type the word phonetically, leave out letters, or use letters next to it on the keyboard.

Stop Words

Stop words are common usage words like "a, and, the", there are hundreds of stop words, so just use your head when you look for them. Try not to use stop words in places like title tags and heading tags.

Related Terms

The last step in brainstorming is finding related terms. Related terms are keyword phrases that are closely related to your website, but not exactly what your site is about. Optimizing your related terms will help with your offsite optimization efforts like link popularity and link relevance.

The next phase will deal with finding important keywords you didn't find in the brainstorming process, and refining your list of keywords.

Murry Daniels is the owner of http://www.goatsmilktavern.com, a web design and SEO company located in New Orleans, LAEntertainment Group Home Tweeter
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Looking For The Best Online Dating Service?

Online dating has been the trend nowadays. During the previous years, dating sites were very popular only to those who are said to be distressed and lonesome in life. But now, it is being accepted by more and more people from all over the world. And people have been engaging in finding the best online dating service they can get.

It has been more acceptable to resort to online dating especially those singles who are so busy with their work. They are sometimes bombarded with so much paperwork or fieldwork that they no longer have time for meeting other singles personally. And if you are looking for the best online dating service, you are not the only one who is looking for it. Everybody wants it!

More and more single individuals are into online dating because they have their own reasons. Some people say that it is more practical and convenient because you actually get to know first the person before you actually meet or date in person. Moreover, you will also get to meet or chat with many online daters from many parts of the world.

If you prefer Asian, British, American or whatever race you want, it is there. Most of the people you will meet in online dating sites are open-minded and straightforward so it would not be so hard to be your true self. Youll never know it but you might just be a few clicks ahead for your future wife and companion.

Your attitude may greatly affect your personal profile so it is best that you approach online daters with a nice and good personality. Online dating has been a great option to many singles out there and you might just be interested in it. You can be introduced to thousands of singles out there in just a short period of time. Thanks to the internet for making this happen. It is a world full of nice and approachable people waiting to know you more.

It has magic according to some people who have finally found their partners in life through online dating and you might just be interested in trying its magic. However, you must not rely on it too much. Just be casual and have fun. And do not think that the computer will turn you into an ultimate social monster. It will be only a means of introduction to more people out in the online dating world. Your soul mate may be waiting for you somewhere in the cyber-dating world so act naturally.

If you are looking for the best online dating service provider, then search the internet. Just type in some key words and you will be displayed with dozens of search results. You will see some online dating sites as well as the services they provide. They may require some compensation or service fee but some sites are free. Although there are differences between the free sites and those which are not, it is up to you to choose which site will suit your needs.

Furthermore, you will be asked to sign up for their membership and you will be given the chance to make your own personal profile. You can add pictures, information and many others which describe you. It will also be a way for other online daters to know you. it is better to insert pictures because people are more inclined to seeing profiles with pictures.

With the so many online dating sites these days, online daters are confused in which site they would prefer. There are many major sites that give the best online dating service so you would not have to worry about which pop-up sites to respond to. if you are looking for a dating service, there are sites which are limited to responding to the needs of those who are looking for a serious online dating relationship. In other words, they match up people who might be compatible and they add more flick to it. It is no place for people who are only looking for online friends and acquaintances.

There are so many quality matchmaking service providers out there. What you have to do is to look for them through the internet. You will also encounter policies and regulations that are provided by the site owners and management as well. Just make sure that you adhere to these guidelines to enjoy the best online dating experience you are looking for.

Dechen Lau is an Author, Speaker, and Consultant specializing in Internet Marketing and Web SolutionsHigh Jersey New School Soccer
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